Amazon Acquires Direct Stake in Valu Ahead of Stock Market Debut
Amazon acquires a 3.95% direct stake in Valu, Egypt’s leading consumer finance platform, ahead of its first trading session on the Egyptian Exchange. The deal, based on a 2022 agreement with EFG Holding, reflects strong investor confidence in Egypt’s fintech sector and Valu’s growth model.
Valu, the leading Egyptian non-bank consumer finance company and a subsidiary of EFG Holding, announced today that Amazon has officially exercised its option to acquire a direct equity stake of approximately 3.95% in Valu ahead of the company’s first day of trading on the Egyptian Exchange.
The transaction stems from an agreement signed in May 2022 between Amazon and EFG Holding. Under that agreement, Amazon had the option to purchase $10 million worth of international depositary receipts (IDRs), exchangeable later for an equity stake of 4.255% in Valu, contingent upon the occurrence of a “qualified offering.”
According to the statement, the acquisition will be executed during Valu’s first trading session, scheduled for Monday, June 23, 2025, via a block trade mechanism for EGP 6.041 per share, following the necessary regulatory approvals.
This development follows Valu’s official listing on the Egyptian Exchange on May 21, 2025, and comes as the company prepares for a new phase of expansion and market presence. Valu is recognized as one of the most innovative and impactful players in Egypt’s non-banking financial services sector.
EFG Hermes, a subsidiary of EFG Holding, acted as the sole financial advisor to both Valu and EFG Holding throughout the deal.
Commenting on the announcement, Karim Awad, CEO of EFG Holding, stated:
“This is a significant milestone that reflects our ability to build successful, scalable platforms capable of attracting world-class partners like Amazon. The success of Valu also highlights our ongoing commitment to financial inclusion and digital transformation in Egypt and the wider region.”
Walid Hassouna, CEO of Valu, emphasized that the deal showcases “the flexibility and resilience of Valu’s business model, and its ability to meet market changes and evolving customer needs through advanced financial solutions.”
Majid Al Ayouti, Co-Head of Investment Banking at EFG Hermes, added:
“Our team played a vital advisory role in Valu’s journey—from securing Amazon as a strategic investor to supporting the company's listing on the Egyptian Exchange.”
